Media Information 2008

 

Our Target Audience:

Independent landscapers and contractors, managing directors/ proprietors of landscaping companies/ sales directors corporate landscaping companies/ greenkeepers/groundsmen /local government specifiers/officials/ landscape designers and architects/ landscaping or agricultural teachers students/ Arborists/ machinery dealers or engineers/ park managers/ surveyors/ horticulturists/ nursery owners managing directors or any company or individual concerned with the landscaping, groundkeeping greenkeeping and horticultural industry.

There are a multitude of ways The Landscaper magazine can be used to market your product or service. We can tailor a package to suit both your budget and your product from the list below.

General display advertising:

These are display adverts that appear in the main body of the magazine, consideration can be given to positioning ie early right hand page, inside front cover, outside back cover. Double page spreads, strips, banners, horizontal or vertical are all options we can discuss with you. You can contact Bryon for more information.

Features:

These are particular topics that we cover indepth within the magazine via a combination of editorials and advertising. Every month we will focus on a certain subject and really look at it closely. This is done to try and assist our readers when making decisions on what equipment is available, or what products may suit them best. This is a good way to convey your message via a combination of advertising and editorial. An advance features list can be found here.

Classified advertising:

These are commonly referred to as 'small ads' or 'classies' and are priced on a column centimetre rate. It is a very effective directory for clients wanting a continual presence in the magazine to advertise there service or product whilst not destroying your advertising budget. They are found at the back of the magazine, under different product titles or area headings. Currently we run a Plantseeker and Profile section. Combined with advertising via our website this is an excellent method of conveying your message to the widest audience possible. The rates for this section can be viewed here

Website advertising:

This is one of the main advertising mediums in today's world, quick effective and cost efficient. Skyscraper, or banner adverts that can be linked directly to your own websites or enquiry email address. Talk to our expert Stephen to discuss this further.

Inserts/ flyers/ leaflets:

We can insert a flyer or leaflet advertising your product or service in the front of every magazine we send out. This is a great way to get your message out to our readers on an individual basis. Rates are based on weight, size and volume

Advertorials:

This is an effective way to announce a new product or service to the industry where your introducing yourself or your product. It is an excellent way of using the magazine for a 'top end' branding exercise or the launch of a new or sustained advertising campaign. It combines editorial and pictures with advertising in one of the most powerful methods to conveying your message. You can speak to Bryon (link) for more advice on how to best use this popular advertising medium.

The electronic magazine:

Since launching our electronic magazine or 'emag' in February 2008 we have had enquiries and comments from around the world on its presence in the market place. We can make all your web and email links live, we can insert special pages. You also have the ability to send it to all your own client databases, making it one of the most cost effective methods of advertising. In combination with the hard copy of the magazine this a powerful tool in your advertising arsenal. Contact Bryon to discuss this option further.

Combined Advertising:

Having listened to our advertisers, they have told us that they want flexibility with their advertising packages; this assists our clients to stay within their budgetary targets and allows for seasonal peaks and troughs. We will remain completely flexible and accommodate any reasonable combinations a client may want. For example we would cater for a client approaching us requesting a years advertising incorporating 2 half pages, 1 full page, a classified 5x1 for 6 months and a 12 month web 'skyscraper' advert. Not only does this allow the client to target bigger ads for those seasonal highs, it gives them a continual brand presence in the magazine over the year and of great importance allows us to give an appreciable level of discount.